Each year, farmers and ranchers from across the region gather at the Beef Agribition in Lebanon, TN, and Harris Trading Company is proud to be part of this important event. Our team sets up annually at the show to connect with the farming community, showcase the best equipment, and reinforce our commitment to providing farmers with solutions that truly make a difference in their day-to-day operations.

Why We Do It: A Commitment to Farmers

At Harris Trading Company, we understand that farmers face unique challenges every day. From long hours in the field to the unpredictable nature of farming, equipment downtime and repair costs are simply not an option. That’s why we focus on offering reliable, durable, and easy-to-maintain equipment that can help farmers get the job done without unnecessary delays or added expenses.

The Problem with Other Brands

In the world of farming equipment, many brands—like John Deere—are well-known but can be a burden for farmers, especially when it comes to repair and maintenance. While the machinery may perform well initially, many farmers find themselves paying steep repair bills and spending more time than they’d like waiting for parts or service.

One of the biggest frustrations with these brands is that they often require specialized repairs or technician visits for even simple fixes. This can result in long downtimes and expensive repair bills, something no farmer wants to deal with when time is money.

For example, a common issue with John Deere tractors is a transmission failure. Repairing this can cost anywhere from $2,000 to $5,000, depending on the severity. For a tractor that costs tens of thousands of dollars, this is a major hit to any farmer’s budget.

Why Yanmar is the Best Choice for Farmers

We believe farmers deserve equipment that works as hard as they do. That’s why Harris Trading Company proudly offers Yanmar tractors, which are designed to provide reliable performance, ease of maintenance, and unmatched durability. Unlike some other brands, Yanmar machines are made to be easily serviced by the owners themselves, cutting down on costly repair bills and reducing downtime.

Yanmar’s tractors are known for their fuel efficiency, tough performance, and ability to handle the toughest tasks on the farm. Whether you’re working with heavy soil, tilling fields, or hauling materials, these tractors are built to handle it all. Best of all, Yanmar tractors come with an industry-leading 10-year warranty, giving farmers peace of mind that their equipment is backed by the manufacturer for the long haul.

When it comes to maintenance costs, Yanmar offers a much more affordable experience. A typical issue, like a hydraulic system leak, might cost around $300 to $500 to fix on a Yanmar tractor—far less than the potential cost of a transmission failure on a John Deere. Plus, with the 10-year warranty, Yanmar owners have the added security of knowing their tractor is covered for much longer, reducing the risk of surprise expenses down the road.

In addition to the tractors, we also showcase ASV skid steers and UTVs, which are perfect companions for any farming operation. ASV’s skid steers offer superior power, speed, and reliability for tasks like digging, lifting, and moving materials. Our UTVs are perfect for farmers who need a durable and versatile vehicle for getting around the property or transporting goods quickly.

John Deere vs. Yanmar: A Direct Comparison for Farmers

When it comes to choosing the right equipment, farmers are looking for durability, reliability, and cost-effectiveness. Below is a direct comparison between John Deere and Yanmar, focusing on key factors that matter most to farmers:

Feature	John Deere	Yanmar
Initial Cost	Generally higher, with premium pricing for both tractors and attachments.	More affordable, providing a cost-effective option for farmers without sacrificing quality.
Maintenance Costs	High – Repairs, like a transmission failure, can range from $2,000 to $5,000. Parts and service are often costly and require dealership visits.	Low – Common issues, like hydraulic leaks, may cost only $300 to $500 to fix. Many parts are easy to service yourself, saving time and money.
Serviceability	Requires specialized technicians for many repairs, leading to high labor costs and potentially long wait times.	DIY Friendly – Many Yanmar tractors are designed to be easily serviced by the owner, reducing dependence on outside technicians and lowering repair costs.
Warranty	Typically offers 1 to 3-year warranties, depending on the model. Extended warranties are available at an additional cost.	Industry-leading 10-year warranty, providing farmers peace of mind and protection against costly repairs for a full decade.
Fuel Efficiency	Good fuel efficiency, but higher operating costs due to expensive repairs and parts.	Exceptional fuel efficiency, designed to lower operating costs and help farmers get more work done on less fuel.
Durability	Built to last but expensive to repair when things go wrong. Heavy-duty options are available but come with high costs.	Known for long-lasting durability—Yanmar tractors are built to withstand tough conditions and offer superior value over time, without the costly repairs of other brands.
Technology & Features	Advanced tech options, but often come with a price tag and reliance on third-party services.	Focus on simplicity, reliability, and ease of use. Yanmar provides essential features that help farmers get the job done without unnecessary complexity.
Resale Value	High resale value, but depreciation can be steep, especially when repairs start adding up.	Excellent resale value due to durability and lower repair costs, keeping your investment in good standing for longer.

Our Dedication to Farmers

At Harris Trading Company, we’re more than just a place to buy equipment—we’re a partner to the farming community. Our goal is to provide farmers with the tools they need to succeed while keeping costs down and making sure they have the support they need to keep their equipment running smoothly. With Yanmar, ASV, and our other high-quality products, we’re proud to be a trusted source of farming equipment that stands the test of time.

We look forward to seeing you at the Beef Agribition and working together to help your operation thrive.